DAP Health Celebrates El Día de Los Reyes (Three Kings Day) Early at Revivals Thrift Store in Indio
In many cultures around the world, January 6 (AKA The Epiphany) is considered the day the Three Wise Men finally arrived in Bethlehem to shower newborn Baby Jesus with gold, frankincense, and myrrh. Latinos specifically celebrate this day, known to them as El Día de Los Reyes (Three Kings Day), with a plentiful, evening family meal that concludes with a sweet baked bread known as Rosca de Reyes (Three Kings bread) for dessert.
In cultural solidarity with the East Valley community, DAP Health joined families in and around Indio by celebrating El Día de Los Reyes one day early — on January 5, 2023 — from 12:00 noon to 6:00 p.m. at the Indio branch of its Revivals Thrift Stores. While supplies lasted, shoppers who spent $10 or more received a complimentary rosca (valued at $17) from local bakery Panadería y Tortillería Guerrero.
“Día de Los Reyes marks the end of the holidays for the Latino community,” says Revivals Indio Store Manager Rosie Escobedo. “In celebrating this warm tradition and giving the gift of roscas, we at DAP Health and Revivals are expressing our appreciation for the Latino community of the East Valley. Without our loyal shoppers — most of whom are Latino — we wouldn’t be doing as well as we are in this location. We’ve been busy from Day One. People are grateful for the quality of our merchandise and for our low prices. We want to show them we’re grateful for them, too.”
“It’s such an honor and pleasure to have been chosen by DAP Health to contribute to this special day of giving back at Revivals,” says Panadería y Tortillería Guerrero Bakery Manager Oscar Guerrero. Run by parents Eutimio and Elva, with the help of Oscar and his sister Lorena, this family affair (located on Highway 111 at Clinton Street) has supplied its loyal customers with tortillas, tostadas, and so much more, all freshly made daily, since 2004.
“Our roscas have a slight orange flavor to them,” continues Guerrero. “Their shape signifies the kings’ crowns, the fruit represents their jewels. Every year, we bake about 1,500. They sell out quickly, straight out of the oven. People wait in line for them, something that makes us very proud and happy.”
More than 400 people turned out for the event, with more than 140 families taking a rosca home, compliments of Revivals and DAP Health.
Consistently voted the best of its kind in the Coachella Valley, Revivals is DAP Health’s chain of thrift/vintage/resale stores, staffed predominantly by volunteers, with outposts in Palm Springs, Cathedral City, Palm Desert, and Indio. One hundred percent of its profits fund the commitment to health equity espoused by the agency.
“By opening our Sexual Wellness Clinic, as well as our fourth Revivals store, in Indio, in 2022, we at DAP Health have shown our commitment to the health and prosperity of our desert neighbors in the East Valley,” says Director of Retail Dane Koch. “I’m so happy members of the community came out in full force to join our staff and volunteers in celebrating Three Kings Day, a wonderful family tradition that aligns perfectly with the values of our organization.”